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Happy 30th Birthday ‘BBC Breakfast (Time)’

January 17th, 2013

BBC Breakfast Time went on air 30 years ago this morning. The original programme logo and memorable theme tune still remind me of getting ready for school.

Toyah has guested on the programme numerous times over the years: In 1983, talking about ‘Love Is The Law’ and The Ebony Tower; in 1985, around ‘Minx’ time, talking about a tour that didn’t happen (see below); in 1987, talking about ‘Desire’ and Cabaret; in 2007, talking about panto in Reading and in 2008, talking about Vampires Rock.

BBC Breakfast is celebrating 30 years of broadcasting with a trip down memory lane

Considered a “huge risk” when it launched on 17 January 1983, Breakfast Time was the UK’s first regular national breakfast show. Famous for its magazine-style approach, it combined news and lighter features. The 30th anniversary show will feature appearances from some of the original team.

Introduced two weeks before rival broadcaster ITV’s TV-am with David Frost, Breakfast Time hoped to lure audiences away from radio with a combination of news, travel information and lifestyle segments. Although breakfast TV had been the staple diet in the US for three decades, the British public was wary of the innovation in 1983.

• Continue reading at BBC News. View Toyah’s 1985 Breakfast Time appearance below.

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